Privacy Policy
Last updated: May 31, 2025
At The Digital Gap™, accessible from www.thedigitalgap.com, the privacy of our visitors and clients is of utmost importance to us. This Privacy Policy outlines how we collect, use, and protect your personal data when you interact with our website, services, or content.
1. Who We Are
The Digital Gap™ is a digital marketing consultancy operating from Santiago de Chile and Frankfurt, Germany, offering strategy, performance marketing, CRM integration, and content services to international clients.
2. What Data We Collect
- Contact details (e.g., name, email address, phone number)
- Business-related data (e.g., company name, job title, website)
- Usage data (e.g., IP address, browser type, pages visited, session duration)
- Tracking and cookies data (via GA4, Meta Pixel, GTM, and others)
3. How We Collect Your Data
- Directly from you via forms, email, or service requests
- Automatically via cookies and analytics technologies
4. Why We Collect Your Data
- To respond to inquiries and provide our services
- To improve website performance and user experience
- To run analytics and digital advertising campaigns
- To fulfill legal and contractual obligations
5. Cookies and Tracking Technologies
We use cookies to enhance your browsing experience, understand how visitors use our site, and support our advertising efforts. You can manage your cookie preferences in your browser settings. Please note that disabling cookies may affect site functionality.
6. Third-Party Services
We use trusted third-party services to operate our business, such as:
- Google Analytics 4
- Google Tag Manager
- Meta (Facebook) Pixel
- Brevo, Mailchimp, or other email marketing tools
- CRM platforms like HubSpot
All third-party services comply with applicable data protection laws and are governed by their own privacy policies.
7. Legal Basis for Processing (GDPR)
For users in the EEA, we process your data based on:
- Your consent (e.g., for cookies, newsletter)
- Performance of a contract
- Legal obligations
- Legitimate business interests
8. Data Retention
We retain personal data only as long as necessary for the purposes it was collected, including to meet legal, accounting, or reporting requirements. You may request deletion of your data at any time.
9. Your Rights
Depending on your location, you may have the right to:
- Access, correct, or delete your personal data
- Withdraw consent at any time
- Object to certain types of processing
- Request data portability
To exercise any of these rights, please contact us via email or our website contact form.
10. Data Security
We use appropriate technical and organizational measures to protect your data. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
11. International Data Transfers
As we operate from both Chile and Germany, your data may be processed in jurisdictions with different data protection standards. We take steps to ensure appropriate safeguards are in place.
12. Children’s Privacy
Our services are not intended for individuals under 16. We do not knowingly collect personal information from children.
13. Changes to This Privacy Policy
We may update this policy from time to time. Updates will be posted on this page with a revised date.
14. Contact Us
For questions about this Privacy Policy, please reach out to us at:
Email: contact@thedigitalgap.com